Produit Avantage Plus

Produits Avantage Plus is a leader in developing, providing and administrating a vast array of vehicle service contracts throughout the province of Quebec. Our clientele includes new and used merchants in the automotive, recreative or leisure vehicle industry.


Our first mission is to offer our distributors the best, and most current protection options available for their clientele. This assures satisfaction and the sense of security to complete the transaction. Our second mission is to provide high quality service for those clients with our program to understand the conditions of their protection and feel at ease during any claim procedures. We hold our standards high in keeping close with both our distributors and their clientele for the duration of their program.


  • To maintain the best reputation in the industry.
  • Offer the highest standard in both quality and service for our distributors and their clientele.
  • Assure that our service contracts are accessible to for all vehicle make and models.
  • Strengthen our network of authorised repair facilities to provide the best, and most efficient service to contract holders.
  • To be the first name in the industry when vehicle merchants ask for reference or guidance in sales.
  • To build the marketing and technological tools needed so our distributors can facilitate productivity.
  • To be the source of information for our distributors on additional products including credit insurance, GAP insurance, or for auto parts providers, etc.


Always evolving towards the better, Produits Avantage Plus has more than 20 years of history.

In the beginning, Robert Lebel, the founder of Produits Avantage Plus and a mechanic by trade had a dream to introduce high-end protection products into the industry.

Today, the next generation continues to follow the same credo established by Mr. Lebel.